About Holo

Holo is a digital health company born in Sweden. Our mission is to stop unnecessary suffering caused by chronic health conditions and help individuals thrive.

We enable practitioners and people with all the tools they need to effectively work on chronic health problems, primarily using lifestyle changes. Our aim is to help deliver the most enjoyable and sustainable lifestyle-based treatments in the world – we are democratizing health through digitized functional & lifestyle medicine!

Health is the foundation for literally everything: we need it to build our relationships, to perform physically and mentally, to innovate, to create and to experience. It ripples out to every other part of human existence.

We believe that, if we have our health, we can do anything.

Meet our team

CEO

Sebastian Hallqvist

CEO

COO

Julius Martin

COO

CTO

Kalle Hansson

CTO

Primary medical advisor

Bryan McColgan M.D

Primary medical advisor

Psychologist

Elvira Martin

Psychologist

Science writer

Laura Rueffer

Science writer

Data security expert

Daniel Lidberg

Data security expert

Recipe creator

Gabby Elgood

Recipe creator

Accounting

Siri Davall

Accounting

Our story

It all started with Sebastian, one of our founders, himself being stuck in a vicious cycle of both physical and psychological unhealth.

“The more I looked for a solution to my problems, the more confused I became. Despite having had a deep interest in health for a long time, it was almost impossible to sift through all the contradictory advice and figure out what exactly I needed to do to get rid of my specific problems.

I devoured hundreds of books, podcasts, and courses on everything from diet, exercise, and sleep to psychology, evolution, agriculture, and food production. For years, I experimented with any and all interventions I could find. At one point, I could barely keep track of all the supplements I took daily. It was even more difficult to evaluate which lifestyle changes actually yielded results. I lost faith countless times and it felt like I always took one step forward and two steps back.

Eventually, I sought help at the local health center. But it was hopeless. No one listened or seemed to understand what I was talking about. So I had no choice but to continue my search on my own...

By chance, I came in contact with a group of prominent people in the medical field called functional medicine. They pointed me in the right direction and I slowly but surely began to see patterns in all the information I had filled my head with.

After enormous effort and years of unnecessary suffering, I finally took back my health. Today I can hardly believe how good I feel, let alone how good I will be able to feel in the future.

Somewhere along the way, I realized there must be a better way than to fumble around in the dark as I did - and the vision for Holo was born.

I wanted to build a product that makes it easy to understand one's own unique health situation and to free oneself from chronic health problems, primarily with the help of lifestyle changes. A service that removes all confusion and worry and makes the journey towards building a strong, reliable body enjoyable and fun!

I quickly attracted like-minded people, and we got to work on the first version of Holo. After a while, we entered into conversations with more and more integrative care providers, and realized that they didn't have a good format to deliver & evalute lifestyle treatments at scale either! This led us to the conclusion that to achieve our mission and have maximal impact, we should start by using Holo to help practitioners change the way they deliver treatments, so they can leverage their amazing knowledge and help more people!

I think everyone deserves a chance to reach their full potential and experience all that life has to offer. As one of our users put it: 'if you have your health, you can do anything.'”

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